Most people don’t think too much about a business card when they get it. You see people stuff them in their pocket in the middle of drinks on Friday night after work.
However, your business cards do make a definitive statement in that second or so, they are first viewed. Despite the old saying, we do judge a book by its cover, and this is why it is essential to get your business card printing right. Here is a look at some important issues, the changes in what business cards are used for, and a guide to make your business cards really ‘pop’!
Finding The Right Printer:
This is absolutely crucial to getting the right options, the right materials, and the quality you need. You cannot afford to take short-cuts here. Look for printers, who can handle a whole range of items, from booklet printing, to books, magazines and posters. You might want to use that printer for other promotional materials in the future. If you can stay with the same printer, you know that you are guaranteed to get the consistent quality throughout. There will always be differences from printer to printer. Look online for larger companies that specialize in making your job easier. It does not have to be an arduous task.
Business card shape is very important. If you want to stand out from the crowd, using size and shape to be different is one of your best options. Remember, business cards are not used in the way they once were. They used to be an important way to store details. Now, everything is online, and keeping that in mind, you can see how important it is to make an impact when you hand over your business card. It is not even important if someone keeps your card any more. They are less likely to keep it if they are not interested by it. If you have their card, you can instantly send them an email from your smart phone so you know they have your contact details.
Your business cards need to be in sync with all of your other printed and electronic materials. That does not mean they all need to look exactly alike. However, they do need a common thread and branding. Spending the time to get your initial designs right, is well worth it. A good online printing company will have templates to handle this if you do not have a full branding kit of your own.
Simple and Thought-Provoking:
A business card needs to be simple and yet push the right buttons instantly. They are a miniaturization of your whole business message in an instant. Interesting job titles and intelligent logo bi-lines will get attention. You only have a few seconds to impress or intrigue the mind of your potential client. Creative typography and terminology are the skills of a very qualified copywriter, and so you might want to consider professional help. If you ever doubted how important words are, look at a blank piece of paper.
Creative and high quality business cards make a real statement about you and your business. Invest the time to do it right.